The Bank of Time

Brief: Redefine banking for a young audience.

Solution: The Bank of Time is a savings account for 16-25 year olds that encourages you to spend your time wisely and save for long-term goals. The Bank of Time plugin turns every price online into the time that item will cost you. It encourages you not to make impulsive purchases, and instead to put that time towards something that really matters to you. The Bank of Time redefines banking by changing the way we think about money and helps young people reach their financial goals.

Result: The work won a graphite pencil and made it into the ‘Best of New Blood 2016’ annual.

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Client

Nationwide

Team

Alan Mclardy, Giovanni Isnenghi

Category

D&ad New Blood Winner