I was briefed to come up with ideas to get kids at primary school excited about cycling.

Thinking about my childhood and remembering how cool it was,
I suggested to let the kids decorate some 🚲🚲🚲.

Cycling Scotland loved the idea and donated to each class involved a used bike along with a box of tools to decorate it.

I designed a typographic identity for the box, bringing to life the items and decorations contained inside.

The box included:
1x spray bottle
4x tubes of acrylic paint
Stickers
Ribbons
Pipe cleaners

Client: Cycling Scotland. Type: Art Direction, Identity. Year: 2016.