little yam is a cooking programme for kids which aims to entertain them while they learn about healthy food.
Brief: Develop identity and tone of voice of the brand. Produce a video to present the idea on kickstarter.
Solution: little yam is a lot more than a cookbook for kids. It mixes stories and cooking. The tagline ‘Feed your child’s imagination’ captures the idea of a brand which wants to inspire parents to educate and entertain their little ones.